Walmart had to apologize this week after its website directed people who bought “Charlie and the Chocolate Factory” and “Planet of the Apes” DVDs to consider other DVDs with African American themes. Nice. The problem, according to Walmart, was with the company’s cross-selling system that automatically makes recommendations based on themes. Unfortunately, some of the system’s “allegedly” random recommendations were not so well received by shoppers.
How about a cross-selling sytem that tells the TRUTH instead of making every movie sound like the best movie you've never seen:
People who liked "Mr. & Mrs. Smith," also liked these titles:
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Friday, January 06, 2006
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1 comment:
The problem with folks who are up in arms about the Planet of the Apes suggestion is that the series is actually an allegorical tale about why racism is a bad thing. So of course it SHOULD show up in any searches about racial / African-American issues.
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