It's known as Search Engine Optimization and its what web developers do to their code when programming a site to ensure it ranks high on the major search engines. Sometimes you'll get a site that's optimized a little too well. So well, in fact, it tricks the search engine "spiders" perusing the world wide web for relevant content.
Here's a fun example. Go to google.com and type in "failure." Then click the "I'm feeling lucky" button which will take you to the top search result for your keyword. Someone was having a little fun with SEO.
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Boy, did I pass this one around. Thanks Ter. P.S. Boy, the "f" ing Yanks are not losing much,are they?
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