On the heels of advertising's biggest day (Super Bowl Sunday!), I wanted to share a little insight regarding the process.
Our clients do not make it easy, as illustrated in this classic clip. Sometimes a bad ad isn't the advertiser's fault. Most of the time, in fact, bad advertising is a function of how the client relationship works. They're cutting the checks, after all.
This clip is billed as a parody, but it's "spot on." Captures the aggravating nuances of an industry on the border of art and science.
WATCH IT HERE.
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