Thursday, March 16, 2006


What's in a name?

I was just thinking today of some ways to leverage the names of celebrities in selling popular consumer goods, since people tend to gravitate toward the familiar in making purchase decisions. That's the power of the brand name, you know. And few sports leagues have marketed its "brand name" superstars as well as the NBA.

It was with the NBA and Newman's Own in mind that I had another one of my genius ideas: Officially-licensed products bearing the names of some of the National Basketaball Association's most beloved superstars. Here's what I've got so far...

Alonzo's Blueberry Mourning

Eddy's Lamb Curry

Shaquille's O'atmeal

Elton's Brandy

Tim's Duncan Donuts

Jason's Terry Cloth Dish Towel

Channing's Pork Frye Rice

Tracy's McGrade-A Eggs

Donyell's Marshmallows

Steve's Nashed Potatoes

General Yao's Chicken

Gold Ron's Artesticle Cream

Paul's Piercing Pagoda

Kevin's Garnett-Flix

Latrell's Snackwells

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