What's in a name?
I was just thinking today of some ways to leverage the names of celebrities in selling popular consumer goods, since people tend to gravitate toward the familiar in making purchase decisions. That's the power of the brand name, you know. And few sports leagues have marketed its "brand name" superstars as well as the NBA.
It was with the NBA and Newman's Own in mind that I had another one of my genius ideas: Officially-licensed products bearing the names of some of the National Basketaball Association's most beloved superstars. Here's what I've got so far...
Alonzo's Blueberry Mourning
Eddy's Lamb Curry
Shaquille's O'atmeal
Elton's Brandy
Tim's Duncan Donuts
Jason's Terry Cloth Dish Towel
Channing's Pork Frye Rice
Tracy's McGrade-A Eggs
Donyell's Marshmallows
Steve's Nashed Potatoes
General Yao's Chicken
Gold Ron's Artesticle Cream
Paul's Piercing Pagoda
Kevin's Garnett-Flix
Latrell's Snackwells
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